Li-Ning to continue commitment to Singapore badminton with new multi-million dollar sponsorship deal

The Singapore Badminton Association (SBA) today announced that top Chinese sports apparel and equipment maker Li-Ning has agreed to endorse the Republic’s badminton scene to the tune of SGD$5,000,000 in a show of commitment to Singapore badminton.

Singapore Badminton Association President, Mr Tan Kian Chew, and Managing Director of Sunlight Sports Pte Ltd, Mr Mahender Kapoor put pen to paper on their renewed partnership. Photo: Singapore Badminton Association 

Li-Ning has been sponsoring Singapore badminton since 2009. In 2010, the mega Chinese brand asserted their status as the title sponsor as well as official equipment and apparel sponsor for the Singapore Open, over a 4-year stint.

Said SBA President Tan Kian Chew: “We are pleased that Li-Ning has reiterated its backing of the Singapore badminton scene. Our partnership thus far has been a mutually beneficial one, and we feel that this collaboration represents the promising future of Singapore badminton.”

Mr. Kapoor, Managing Director of Sunlight Sports Pte Ltd - the multi-national exclusive distributor for Li-Ning, echoed Mr Tan’s sentiments: “Sunlight Sports and Li-Ning are delighted to renew our partnership with the Singapore Badminton Association for another 4-year term.” Said Mr. Kapoor, Managing Director of Sunlight Sports Pte Ltd.

“This collaboration will elevate Li-Ning’s standing as a top sports brand, and it will also serve as a testament to our current badminton development programmes,” he added.

The latest sponsorship will cover the national squad, national intermediate squad (NIS) as well as SBA’s panel of coaches and sparring partners.

Under the terms of the sponsorship deal, the team will have access to the full range of Li-Ning badminton products ranging from racquets, racquet bags, tracksuits and training apparel to shoes and tournament apparel.

In addition, Sunlight Sports Pte Ltd will set aside cash incentives for national shuttlers who achieve success at international tournaments.

On top of this, the Chinese outfit also becomes the Official Equipment and Apparel Sponsor for the Singapore International Series, and Youth International Series, while providing the necessary resources required for Singapore’s blossoming young players to flourish and stake their claim in future, while propelling the standard of badminton in Singapore.

Photo: Singapore Badminton Association 

In addition, Li-Ning will also continue its long-standing partnership with Singapore’s marquee badminton tournament as the Official Equipment and Apparel Sponsor for the Singapore Badminton Open over the next four years.

This year’s edition of the Republic’s most premium badminton event will take place at the Singapore Indoor Stadium from 17th to 22nd July.

The Singapore Badminton Open will feature world class players from around the globe vying for the top prize of USD350,000. This prestigious event is organised by the Singapore Badminton Association and is a Super 500 event, with the Singapore Leg part of the new HSBC BWF World Tour Series.

Tickets from the Singapore Badminton Open 2018 can be purchased through both Sports Hub Tix and APACTix starting from the 18 April, with early bird promotion ending on the 20 May.