How Sport Must Change to Engage Younger Generations

{has_more=false, offset=12, total=12, results=[{video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/Fans%20Are%20Changing%20The%20Game.jpg, path=fans-are-changing-the-game, vidyard_id=txorXra8z2ADGywPH2NZt6, episode_number=1, episode_title=Fans Are Changing The Game, description=The sports industry continues to adapt to the new habits fans have developed over the last two years, the pace of change has accelerated substantially since the start of the Pandemic in 2020. It’s more important than ever that brands and the sports industry meet fans where they are, as consumers have even more platforms to engage with their favourite content. Join Mike Wragg from Nielsen, as he discusses the most important trends impacting growth of sport in the world/region over the past year. 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Speakers: Yannick Colaco, Co-Founder, FanCode Karen Lay, Executive Director, Media & Business Development, Sportfive Nicholas John, VP, Head of Sports, Astro Kevin McCullagh, Editor, Asia-Pacific, SportBusiness (MOD), id=3883252379, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/Virtual%20Sports%20Matters%20To%20The%20IOC.jpg, path=virtual-sports-matters-to-the-ioc, vidyard_id=2fRjdA1yTckdfSD1rMtnpa, episode_number=4, episode_title=Virtual Sports Matters To The IOC, description=Speakers: Vincent Pereira, Head of Virtual Sport and Gaming, International Olympic Committee Jasper Donat, CEO, Branded (MOD), id=3882435988, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/How%20Sport%20Must%20Change%20to%20Engage%20Younger%20Generations.jpg, path=how-sport-must-change-to-engage-younger-generations, vidyard_id=HTfYsQDjLzGs4Ch6tArN7W, episode_number=5, episode_title=How Sport Must Change to Engage Younger Generations, description=Will sport be as big a part of the lives of the next generation as it was for millennials, Gen X and older generations? The jury is out, and the smartest sports executives around the world know they must adapt and change in order to engage the younger generation. A panel of marketers and youth culture experts on the front lines of the epic battle for Gen Z’s attention will examine the challenge that sport is facing. Speakers: Acacia Leroy, Head of Trends, Culture Group Ravi Maan, Head, Marketing, Lion City Sailors Phoenix Hou, BD Director of Sports, SEA, Nielsen Kevin McCullagh, Editor, Asia-Pacific, SportBusiness (MOD), id=3882435989, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/Money%20In%20Sports%20Matters.jpg, path=money-in-sports-matters, vidyard_id=PtM9yWTFU7Cv1cethVvMQG, episode_number=6, episode_title=Money In Sports Matters, description=Key developments in the global sports finance industry post-Covid and its impact on federations, leagues and teams. 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So what’s brewing in Blockchain world and how do we get hold of tickets for the Singapore GP :) Speakers: Steven Kalifowitz, Chief Marketing Officer, Crypto.com Caspar Schlickum, Managing Director, Accenture Song Growth Markets (MOD), id=3883252388, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/The%20Earth%20Matters.jpg, path=the-earth-matters, vidyard_id=F9TjJQZbEY7EjjvNHgD1Ei, episode_number=9, episode_title=The Earth Matters, description=The impact of ESG & Purpose on the global sports industry. Speakers: Erica Kerner, CMO, SailGP Sven Schaefer, Group Head Brand Activation, Sponsorship & Events, UBS Business Solutions AG Loron Orris, Founding Partner, Asia Sports Tech (MOD), id=3883252390, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/What%20Matters%20To%20Aston%20Martin.jpg, path=what-matters-to-aston-martin, vidyard_id=84Gb5WzZ2YqbGvk3V77eMZ, episode_number=10, episode_title=What Matters To Aston Martin, description=With a list of partners as long as a F1 driver’s arm, Jeff Slack has every right to “believe this is one of the most exciting commercial opportunities in the whole of the sports industry Speakers: Jefferson Slack, Managing Director ‑ Commercial and Marketing, Aston Martin Aramco Cognizant Formula One Team Matthew Marsh, Television Presenter, GoF1 Show (MOD), id=3883252392, title=All That Matters 2022}, {video_thumbnail=https://6212555.fs1.hubspotusercontent-na1.net/hubfs/6212555/Circle%20Watch/All%20That%20Matters%202022/What%20Matters%20To%20Sail%20GP.jpg, path=what-matters-to-sail-gp, vidyard_id=AkKbfR8juk9ychEHAY7QSR, episode_number=11, episode_title=What Matters To Sail GP, description=The SailGP is coming to Singapore in 2023. 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